Funded by the Victorian Government and designed by Caraniche, KickStart is a suite of highly successful programs developed to produce a sustainable impact for individuals in the community with alcohol and/or other drugs issues and offending behaviour.
SERVICES
Visual Identity
UX/UI design
Copywriting
Development
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We were challenged to develop a brand that would be engaging, fresh, warm and offer a friendly spin on a difficult topic.
We wanted to put a smile on people’s faces when they engaged with the brand. We focused on the positive, bright, warm and slightly playful elements rather that the difficult topic that is drug abuse. We wanted the brand to reflect a positive new start in life.
Agencies are able to sign up and login to a secure area on the site where they can access events and training courses, download manuals and workbooks, discuss topics in a public forum and get updates on the latest additions to the programs.
To expand the brand’s visual language, a set of illustrations, patterns and collateral were created.
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