At The Currency Shop, they don't sell currency but they sure know a lot about the industry. In fact, they poured all their knowledge into their smart little comparison engine. It’s what keeps their visitors coming back time and time again.
SERVICES
Strategy
UX/UI design
Tone and Voice
Copywriting
LINK
We were challenged to take a 800+ page website and turn it into a compact, user friendly currency comparison site with an extensive Knowledge Centre. Major work to the sitemap and navigation across the site was done, plus a fresh new look with custom illustrations and updated brand colours.
Conducting user interviews and research was a major part of the project. The research focused on the people’s values, behaviours and their experiences around the journey of currency exchange and international money transfers. Soon after we discovered that buying currency should be part of the excitement of traveling and not a boring transaction.
An extensive currency knowledge centre for users to learn the ins and outs of currency. The hub offers articles, guides, reviews and online tools to get users up to speed on the world of international money exchange and transfer. Give power to the people!
For easy access to the best rate, users are able to save and watch the best rates using a convenient Rate Watcher.
Find the best deal using the two comparison tools to either transfer money online or buy currency.
The role of organisational writing is often decentralised, with responsibilities shared between many different content authors. The tone of voice guideline will provide a central reference to keep the overall voice consistent and reflective of the The Currency Shop brand.
Caraniche at Work
Strategy, UX/UI design, campaign management and app development for an innovative psychology firm.
Allied Group
Visual identity, copy and development of a customised ordering platform with an online account to manage orders.