Surgiplas Medical offers the latest innovations and products by keeping strong international networks of surgeons, medical technologists and academia. Their priority is to understand what’s on offer and provide the best tools and products in-market.
SERVICES
Strategy
Visual Identity
Copywriting
UX/UI design
E-commerce
Development
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Recently acquired by Allied Group, Surgiplas Medical needed to be repositioned in the market to establish themselves as leaders of distributors of reliable, safe and innovative medical implants and devices. Brand refresh, e-commerce and a Surgeon’s online ordering system were amongst some of our deliverables.
The goal was to build a website that catered for all users. Customers and surgeons. We built an E-commerce platform so customers can purchase post surgical garments ready for their surgery and an online ordering system for surgeons to be able to order implants online and get them delivered to their desired hospital on time.
Based on the mother brand, Allied Group, we stayed consistent with the colour palette and imagery.
The logo uses a clean and structured sans-serif in a variety of weights, with subtle human touches. The logomark is a graphic interpretation of human cells.
As part of their visual language shown in some examples below, the circles can be used in unlimited variations of colour and composition.
An online ordering system is designed for surgeons to be able to place an order and get it delivered to their desired location as quickly as 4 days, keep track of all your orders by accessing the order history and choose a delivery location and invoice details.
An informative and easy to use e-commerce platform for customers to buy their post-surgical garments. Each product has a size guide chart and a link to The Learning Centre to view various resources.
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